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Meta's new AI targeting engine is deprioritizing interest-based targeting in favor of behavioral signals. Action steps: (1) Broaden your audience, (2) Let Meta optimize, (3) Focus your budget on creative quality over targeting precision.
Start your video with motion, a surprising statement, or a person looking directly at the camera. Static openers are getting skipped before the algorithm even decides to push the content.
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Show where your business started. A garage, a spare room, a single piece of equipment. Caption opener: "Most people don't know this, but we started with..."
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