When hail hits Toledo, homeowners don't call a roofer they've never heard of. They scroll Facebook, see a familiar face, and pick up the phone. If you're not showing up in their feed before the adjuster shows up at their door — you're losing that job to your competitor.
What Happens After a Storm
Great roofers lose business every day — not because their work is bad, but because the wrong company showed up first on a homeowner's phone.
Storm season hits and you're buried. Then October rolls around and the phone goes silent for four months. You can't plan, hire, or grow when revenue swings this wildly. Your marketing should work for you in both seasons — not just when the weather cooperates.
Door-knocking still works — but it's expensive, slow, and doesn't scale. Yard signs disappear after the job. The roofer with the Facebook presence gets calls from the whole neighborhood, not just the house they knocked on. Your competitors figured this out. You should too.
After hail hits Lucas County, every roofing company in Northwest Ohio starts running the same ad. The ones who already built an audience — and launch storm ads within 24 hours — win the lion's share of leads. Speed and preparation are everything.
A full replacement costs $15,000–$25,000. Homeowners do not write that check for a company they've never heard of. Before they call, they Google you. They check your Facebook. They look for reviews, videos, and before-and-afters. If nothing shows up — they call your competitor.
We don't run generic ads. We engineer a system that keeps your pipeline full in every season, puts your name in front of storm-damaged neighborhoods within hours, and builds the trust that converts a scroll into a signed contract.
We monitor weather events across Toledo, Perrysburg, Maumee, Sylvania, and surrounding areas. The moment a significant hail or wind event hits, we launch geo-targeted ads to every homeowner in the affected neighborhoods — before most roofers have even heard about the storm. First mover advantage wins the estimates.
Before-and-afters. Crew introductions. Real homeowner testimonials. Job-site walkthroughs. Time-lapses of full tear-offs. We document your work so homeowners trust you before they ever call. When storm season hits, you're not a stranger — you're the roofer they've been following for months.
We don't spray ads across all of Ohio. We pinpoint the exact zip codes and subdivisions hit by hail or wind damage and flood those streets with your brand. Homeowners in Perrysburg Lakes don't need to see an ad meant for Rossford. Precision targeting stretches your budget further and drives better leads.
Most homeowners have no idea how the insurance claim process works. We create content that walks them through it — and positions your crew as the guide. When they finally call, they're not just looking for a roofer. They're looking for someone who can help them navigate the claim. That someone is you.
Not a one-off ad campaign. Not a social media post here and there. A full digital marketing engine tuned to the roofing business cycle — storm season, shoulder season, and everything in between.
Storm-response ads launched within 24 hours of a weather event. Evergreen lead generation campaigns that run year-round. Retargeting for homeowners who visited your site. Insurance restoration campaigns that walk prospects through the claim process.
Consistent, professional posting that builds your brand between storm seasons. We document your jobs, highlight your crew, and publish the kind of content that makes homeowners save your number before they ever need a roofer.
Video is the single highest-converting content format for roofing. We create job-site videos, tear-off time-lapses, homeowner testimonials, and storm damage explainers that make your company look like the clear professional choice in your market.
No black box. Every month you get a clear breakdown of leads generated, cost per lead, ROAS, and what we're doing next. We adjust campaigns based on season, weather patterns, and what's converting — not what sounds good in a deck.
Results from roofing companies we've worked with in Northwest Ohio and the surrounding region. No fluff — these are real campaigns, real leads, real revenue.
After hail struck multiple Lucas County zip codes, we launched a geo-targeted storm response campaign within 24 hours. Over the following 30 days, this roofing contractor received 190+ verified leads from homeowners seeking inspections and replacements.
Running a combination of storm-response and evergreen campaigns, this contractor generated $4.70 in booked revenue for every $1 spent on advertising. The off-season trust-building content kept their warm audience engaged so storm ads converted at a premium rate.
One storm. One targeted campaign launched within 24 hours. A roofing contractor in Northwest Ohio closed $380,000 in insurance restoration work as a direct result of Facebook ads targeting homeowners in the storm path — before their competitors even started knocking doors.
We move fast. Roofers don't have time for a six-week onboarding. We get you set up, get campaigns live, and get your phone ringing.
We learn your business — service area, target jobs, current marketing, and biggest growth bottleneck. You get a clear picture of what we'd build for you and what to expect from results.
No obligation · 30 minWe map out your full campaign calendar — storm response protocols, off-season trust content, evergreen lead gen, and a storm monitoring setup so we can launch within 24 hours of any weather event.
Custom built for your marketAds go live. Content starts posting. Your Facebook presence starts building the warm audience that makes every future storm campaign cheaper and more effective. Your phone starts ringing within days.
Live within 7–14 daysEvery campaign gets smarter over time. We analyze what's converting, cut what isn't, and reinvest in what's working. Monthly reporting keeps you in the loop without burying you in data.
Monthly strategy reviewsReal answers to the questions roofing contractors ask us before signing on.
Yes — and this is one of the most valuable things we do. We monitor weather events across Northwest Ohio continuously. When a significant hail or wind event hits, our storm response workflow kicks in immediately. Pre-built creative templates, targeting audiences, and campaign structures mean we can have geo-targeted ads running in affected zip codes within 24 hours of the event — often before most roofers have even finished their morning coffee. Speed is everything in storm response. Homeowners start searching within hours, and the contractor who reaches them first wins the estimate.
Absolutely — insurance restoration is actually a sweet spot for Facebook advertising. We build entire content and ad strategies around the claims process: explaining what to look for after a storm, how the adjuster process works, what a supplement is, and why using an experienced contractor matters. This educational approach positions you as an expert and generates leads from homeowners who are already pre-sold on the value of professional restoration work. We help you get the call before the adjuster shows up.
The off-season is when most roofers go dark on social media — and that's exactly when you should double down. We run evergreen content focused on aging roof inspections, energy-efficiency upgrades, winter prep, and planning ahead for spring replacements. We also retarget homeowners who engaged with your storm content over the summer but didn't book. Off-season is when we build the warm audience that makes your next storm campaign dramatically cheaper and faster-converting. Contractors who stay visible year-round spend less per lead in storm season than those who go quiet.
Yes — and this combination is one of the most powerful things a roofing company can do. We call it the "digital door knock." When your crew canvasses a neighborhood after a storm, we simultaneously run Facebook and Instagram ads targeted to every homeowner in that same area. When someone answers the door and later scrolls their phone, your ad shows up. That second touchpoint turns a cold knock into a warm follow-up. Homeowners who see your crew in person AND your ad online convert at a significantly higher rate than either approach alone.
Cost per lead varies by season, campaign type, and how warm your existing audience is — but our roofing clients typically see $15–$45 per qualified lead during active storm response campaigns. Year-round evergreen campaigns often come in lower once the Meta algorithm learns your ideal customer. Storm season campaigns tied to a specific weather event can generate leads as low as $8–$12 when launched fast to a warm audience. When you're closing $15,000–$25,000 roofing jobs, even a $45 lead cost is an exceptional return on investment. We optimize every campaign to drive that number as low as possible without sacrificing lead quality.
Ready to Fill Your Pipeline?
The next storm isn't far away. The roofers with campaigns already built will win the jobs — and the ones scrambling to run an ad the next week will watch their competitors put up yard signs in every neighborhood. Let's build your system before the next hail event.
Free strategy session · No contracts · Northwest Ohio roofing specialists